Business Analytics: analyzing data
A few business intelligence vendors like IBM Cognos and SAS Institute say the term business intelligence fall short. They find out that business intelligence is all about business analytics: analyzing data to get to know why things happen and what may happen in the future.
Quit common
Business AnalyticsSuch a shift in terminology is quit common in the software branche. Earlier business intelligence software is called performance management, business performance management, corporate performance management and so on. But it is the same software they try to sell.
A few business intelligence vendors like IBM Cognos and SAS Institute say the term business intelligence fall short. They find out that business intelligence is all about business analytics: analyzing data to get to know why things happen and what may happen in the future.
Quit common
Business AnalyticsSuch a shift in terminology is quit common in the software branche. Earlier business intelligence software is called performance management, business performance management, corporate performance management and so on. But it is the same software they try to sell.
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